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The Importance of Starting Now.

Most people spend a significant amount of time thinking about the business they could start — the side hustle that might change their life.

They plan what the future could look like.
They imagine the products they might create and how those products could grow into something bigger.
They calculate how much money they could earn each week and how many sales it would take to become a millionaire.

Slowly, this creates a dream version of life.

Maybe it involves living in another country, buying the biggest house on the street, driving the car everyone notices, or earning enough that family and friends no longer need to work.

But there is a problem with this constant planning.

It often becomes the very thing that talks us out of starting.

You Just Need to Begin

Right now, I am starting a business — and I have no certainty about how it will turn out.

My start was not dramatic.
There were no sales calls, no finished products, no proven results, and no formal training in building a company.

There was just a laptop and an idea.

Even creating this content has been more difficult than I expected. I assumed the voiceover would take one attempt. In my head, the process seemed simple.

It wasn’t.

The timing felt off. I kept noticing small imperfections. I edited constantly, listened back repeatedly, and adjusted details that most people would never even notice.

What I eventually realised was that I was spiralling — polishing something that was already close to finished instead of simply releasing it.

And I think this is what resistance often looks like.

Whenever I try to begin something meaningful, I notice the same pattern. Right before the moment of sharing it with the world, I start refining it beyond what is necessary. Not because it isn’t ready — but because releasing it makes it real.

Starting is uncomfortable like that.

Waiting for the Perfect Moment

It has taken me months — maybe even a year — to reach the point where I finally started.

Many people wait for the perfect time, believing they need every variable aligned before taking action.

You may have heard the analogy: waiting to start is like waiting for every traffic light to turn green before driving to work. It simply does not happen.

Instead, this mindset creates procrastination — endless preparation without movement.

The danger is subtle. When you delay action long enough, you begin to lose confidence in your ideas. Eventually, the motivation fades, and you move on to the next idea without ever giving the previous one a real chance.

But something interesting happens once you finally begin.

It becomes exciting — sometimes even more exciting than the original idea itself. Trying something new creates a surge of energy, and after the first step, the next ones feel far more manageable.

Why This Idea Was Different

The business I am building focuses on services and online products within the field I already work in — a profession I have only been part of for about a year.

But this was not my first idea.

At different points, I considered starting an investment company, building a real estate business, and even changing careers into investment banking purely to launch something from there.

Each idea started the same way: as a path to making money.

I planned everything — how it would operate, the name, the branding, the projected turnover, and the skills I would need to learn.

And every single one ended the same way.

They never left the planning stage.

So why did this one stick?

Because I started.

A Shift in Perspective

Perhaps it was timing, but on the very day the idea came to me, I watched a video from Alex Hormozi about starting a business.

One message stayed with me:

If you start and fail, you return to exactly where you were before — only now you have experience to guide your next move.

The wording may not be perfect, but the lesson is.

Learning is always valuable. Experience compounds. And since we only get one life, why not attempt as much as we can?

What Starting Really Looks Like

Starting does not have to mean quitting your job or diving headfirst into a fully formed business.

It does not require a flawless plan from beginning to end.

Planning has its place — it provides direction — but at some point, action must take over.

Starting could be as simple as:

  • Posting your first video
  • Sending an email
  • Signing up for a course
  • Creating your first product

What you are really building is momentum.

Once momentum begins, discipline is what keeps it alive.

Think of it this way: you are either preparing, or you are playing the game.

Preparation feels safe because the possibilities are endless and failure is distant.

Playing the game is different. It can feel uncomfortable, sometimes even unnatural. But only one of these approaches actually moves the score forward.

Progress Over Perfection

Between planning this piece and finishing it, time passed. Not because of laziness — the script was ready — but because building something worthwhile takes time.

And that is okay.

What matters is avoiding the trap of stalling. If you continue showing up and taking action, progress is inevitable.

Small actions compound faster than we expect. Often, it takes longer than anticipated before we have tangible results, but discipline carries the journey forward once it has begun.

Make the Start

I hope this post creates the same moment for someone else that Hormozi’s message created for me.

If you are sitting on an idea — a business, a skill, a channel, or a project — make the start.

See whether it is for you.

If it isn’t, learn from the experience.

And if it is, you may find that beginning was the hardest step all along.

Either way, you move forward.

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